Brand
Marketing
Engagement

BME brings together brand strategy, marketing, communications, employee engagement, digital strategy, creative services, reputation and community connection under one team.

A unified brand allows clients to experience Acenda not as separate programs but as one connected organization they can rely on.

Our brand is more than just logos, flyers and brochures. It is the combined impact of every interaction a client, partner, or community member has with us. Each website view, advertisement and social media post is a touchpoint, and together they create the full picture of who we are.

When these touchpoints are aligned and connected by a common purpose, they build trust and strengthen our brand. Working together ensures our efforts are not seen as isolated moments but as a unified experience that supports and engages our clients.

illustration of customer journey funnel

Where Brand Meets Mission

Our role goes beyond promoting the organization. We: 

  • Help people find and understand Acenda 

  • Strengthen how employees connect with the organization and one another 

  • Support growth across programs and service lines 

  • Create a consistent experience of the Acenda brand 

Our Work Spans: 

  • Brand strategy and management 

  • Marketing and service line growth 

  • Corporate and internal communications 

  • Digital strategy, content, search and web, including how Acenda is discovered and represented through AI-powered search 

  • Employee engagement 

  • Public relations and thought leadership 

  • Creative services and brand experience 

  • Reputation management 

  • Community and stakeholder engagement 

  • Development communications and engagement 

  • Data and analytics 

The BME Team


Group photo of Acenda's BME department

Group photo of Acenda's BME department after winning an award
Group photo of Acenda's BME department after winning an award

Case Studies

Service Line Marketing
Connecting Strategy to Growth

Service line marketing helps BME balance two important responsibilities: protecting and strengthening the overall Acenda brand, while responding to the very different needs of individual programs. 

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Website Development
Building a Better Front Door

BME saw an opportunity to rethink the website around the people using it, while building a stronger platform for marketing, search visibility, organizational growth, and the Acenda brand.

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ACE
More Than a Platform

ACE gives BME a consistent way to reach employees while keeping content approachable, engaging, and distinctly Acenda. It's become a home for organizational information, communication, recognition, culture, and connection.

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Perspectives
From Content to Credibility

Bringing the Where Lives Move Forward brand promise to life through approachable visuals and messaging that make seeking support feel simple, positive, and empowering.

View Project

What Team Acenda are Saying

“My experience working with Acenda’s Brand, Marketing and Engagement team has been one of the smoothest processes I’ve ever been involved in. They keep it simple and provide clear direction, all while having an extremely pleasant staff to work with. It’s been very refreshing, and I look forward to collaborating again in the future.”

Bruce Cooper, Prevention Consultant, NJ4S Atlantic County

Get in Touch!

Schedule a introductory call to discuss your program needs.

FAQs